UPS - Flagship Project Presentation, Presented by the CEO at a Professional Conference

The CEO of UPS wanted to talk about the Company’s success through a case study.

The chosen project was Jerusalem Formula - bringing the Formula car race to the Jerusalem walls. We understood that the best way to present this case study would be stations - each design station presenting the obstacles and quick effective solutions that were found. We were very happy when UPS decided to go with us on this and instead of having long lines of text and endless bulletins the presentation is based on a background picture and visual images with one or two words to support the CEO’s speech. For this project we collaborated with Shahar Hemo from PlainDesign Studio who helped us with the spatial designs